In the 1980s, there was a cartoon by the name of G.I. Joe, based on action figures manufactured by toy giant Hasbro. Due to the popularity of this cartoon, they set out time each week to do a brief PSA aimed to educate kids about the dangers of certain actions. The tagline, “Now you know, and knowing is half the battle.” became entrenched in the lexicon. Now, over thirty years later, kids that grew up on G.I. Joe are business owners and have come to understand just how poignant that message is. Let’s take a look at a couple of ways businesses can expand their knowledge base and use it to improve their operations using IT.